Headshot of Liz Roesel

Liz Roesel

Content Marketer, Owner

SEA Level Social

Liz Roesel has been working with school nutrition programs for eleven years, and in 2020 launched SEA Level Social, which allowed her to merge her passion for school nutrition and marketing. She enjoys using this platform to share success stories in our industry on social media and be an advocate for school nutrition programs.

Liz has hosted podcasts specifically for school nutrition professionals, served as a member of SNA’s Membership Committee and has taught sessions at multiple state conferences as well as SNA’s Annual National Conference in 2019. She currently hosts “Joe Pettit Inspires” and “School Nutrition Mastermind Meetups” on Facebook Live.

Ten years after attending the University of North Carolina at Wilmington, she became a mentor for business students and met her now business partner and SEA Level Social Marketing Strategist, Arianne Branch. SEA Level Social has not only allowed them to tell school nutrition stories on social media, but it has also allowed them to give back to their university by creating internships for students at their alma mater.

Education Session

Sunday, July 10, 2022 

1:00 pm – 2:00 pm

Don’t Feed the Trolls: Handling Negativity on Social Media

Social media is an important tool to promote your program, but the comment section can be a scary
place. In this session, you’ll learn the best approach to negative commenters and why trolls shouldn’t
prevent you from promoting your program on social media.
Target Audience: All

Get to Know Liz

What are you most excited about this year’s ANC?

I’m excited about too many things about #ANC22! In no particular order: presenting a precon with our first social media client, Cindy Jacobs of Laurens County School District 56, presenting two education sessions, watching my business partner experience her first ANC and it’s a dream come true to exhibit at ANC! We are busy planning lots of fun things at SEA Level Social’s booth, so come see us at Booth 876!

What is the most important tip you would like attendees to take away from your session?

Just try ONE thing. I like to provide a bunch of ideas because not everything I share will resonate with everyone. So I like to throw a lot of ideas out and hope that attendees choose one or two things to try at their district. If it makes an impact, our time together will have been worth it – and fun.

ANC’s theme this year is “Powered by Imagination.” What do you do to keep your creative juices flowing or to feed your imagination?

I love podcasts. I listen to entrepreneurial and marketing podcasts when I’m feeling a creative block. Even if I don’t try the exact tactic they discuss, it usually takes me down a mental path with other ideas to try.